10.6084/m9.figshare.9975458.v1 Stephen Wigley Stephen Wigley Fashioning the Brand - A Creative and Commercial Interpretation of the Role of the Brand in Fashion FUTURESCAN 2019 branding fashion marketing design management Textile and Fashion Design 2019-10-13 18:37:40 Conference contribution https://futurescan.figshare.com/articles/conference_contribution/Fashioning_the_Brand_-_A_Creative_and_Commercial_Interpretation_of_the_Role_of_the_Brand_in_Fashion/9975458 <div>Research paper presented at <i>Futurescan 3: Intersecting Identities, </i>Glasgow School of Art, 11th-12th November 2015.<br></div><div><div><br></div><div><i><b>Futurescan 3: Intersecting Identities</b></i><i><br></i></div><div><div>Edited by Helena Britt, Laura Morgan and Kerry Walton</div><div>November 2015<br></div><div>ISBN: 978 1 911217 08 4</div></div></div>