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Fashioning the Brand - A Creative and Commercial Interpretation of the Role of the Brand in Fashion

conference contribution

posted on 2019-10-13, 18:37 authored by Stephen Wigley

Research paper presented at Futurescan 3: Intersecting Identities, Glasgow School of Art, 11th-12th November 2015.

Futurescan 3: Intersecting Identities

Edited by Helena Britt, Laura Morgan and Kerry Walton

November 2015

ISBN: 978 1 911217 08 4

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Textile and fashion design

Keywords

branding fashion marketing design management Textile and Fashion Design

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